When you are planning to build a website there are two things you need to focus search engine and consumer.
What I mean is the website should be optimized for search engines, creative, and user-friendly so when a user searches something relevant to your product or services your webpage will appear on the skin.
Whether you are developing a website or redesigning a website SEO has always been integral to website development and many developers might not aware of this.
So how do you plan to onboard your developer?
Here in this blog, we will discuss SEO for web developers; optimizing websites for search engines.
Why SEO is Important for Developers
SEO has always been a crucial part of websites. It has serval benefits such as improving website visibility and rank on search SERP.
If the web developer integrated with the SEO they can ensure that the website’s structure, content, and technical elements are all optimized for search engines.
Things Developers Need to Know About SEO
If you are a developer and responsible to build websites then here are a few things you need to consider for SEO.
SEO is divided into three parts
- Technical SEO
- On page SEO
- Off-Page SEO
Keep your Code Clean
The majority of the inter-users have shorter attention spans and they want to access the information as soon as possible. For some reason, if it gets slower then visitors will leave and visit another website. It leads to a bad user experience.
Keeping your code simple and clean is the first step for SEO website developers. Here’s a thing that nobody told you the more complicated code you have longer it will take to open.
Keep Load Time Fast
How much time a website take to open plays an important role.
Search engines rank those websites that open up quickly and provide high-quality content.
If a website can provide relevant answers and take a second to open then the search engine will prioritize those sites rather than yours.
Website load time isn’t considered a ranking factor still affects the bounce rate. What I mean is if a page takes two seconds to load then the average bounce rate will be six percent, if it takes four seconds then the average bounce rate will be 24%, and if it takes six-second then you might lose 46% of the visitors.
When Google sees if a visitor bounces back to another site from your site then Google thinks that site isn’t valuable and that affects your ranking system.
Use the Correct Redirect
With time websites are constantly improving. As a developer, your job is to make sure that all operations go smoothly such as new content is updated and new elements being added.
The critical part you have to consider visitors as well as the crawler, and how they view your website.
Here you have to understand how redirecting works.
301 and 302 redirect that affects SEO.
When a page or website is permanently moved to a new page that indicates the 301 redirect. Later search engine will transfer the page’s link to the new page.
When a page is moved temporarily at that time 302 redirect is used. Developers generally use this redirect when they plan to update or redesign the site.
I know it sounds simple but it has a big impact on your website.
Add a Site Map
The search engine sees your site differently compare to a human.
You have to give them clues through keywords and links. The best way to do that is to provide a site map.
While indexing google bots will crawl through every link on your site to find more details. The best thing you can do is add a site map.
If you add a site that makes it easier for crawlers to crawl through your site and index appropriately.
Mobile Friendly Website
Around the globe, 54.8% of internet users are using smartphones and that’s why Google shifted its focus to mobile index.
That means when a mobile user visits your site crawler will crawl through your site and if that user doesn’t have a good experience then it affects your site ranking on the search engine result page.
There are various ways you can check your website’s mobile performance. Google also released a few tools to review your site.
Check robots.txt file
It is a program file that set of rules and instructs Google bots to crawl through different parts of the website.
For example; if you have some credential pages on your site then the user can use Robots.text.file to block the crawler from indexing which means that page won’t appear on the search engine result page.
It’s an essential tool that many developers used so that page won’t appear on the result page.
Use Appropriate Link
Links are an essential part of the search engine and the best way to gain authority so you have to be aware of which one is the credential link.
So you should know about follow-links and non-links.
From SEO stands point follow links means backlinks that are connected to an authentic and highly authoritative web page.
There are some points you have to use no-follow links because they can be valuable. I know it might not be helpful from an authoritative point of view but it can drive more traffic to your webpage.
Structure data might be a little confusing for many people and recently google also introduced a new feature regarding structure data which is useful for both consumers as well marketers.
As a developer, your job is to create pages so it will be easier for both viewers and crawlers to understand the page context.
Every website owner has one common goal getting more traffic to their website. That’s why SEO plays an important role.
A good developer can create an SEO-friendly optimized and responsive website. You just need to follow a few steps mentioned in this blog.