Today, most companies can conduct their businesses because of websites. Without them, conducting your business is almost impossible.
The reason is that websites have become like a bridge or public relations manager that connects customers online with the brand.
People can trust your brand because of your website, and if the identity and authenticity of the website are not genuine, then your customers will not be able to trust you.
It is the only reason you have to protect your website from the reach of hackers. Hackers can mess with your website and steal lots of confidential information from your customers.
How you can protect your website?
You can be able to protect your website with the help of an SSL certificate. Today, we will know what an SSL certificate is and why it is important for your website.
So let’s start with the basics of SSL certificates first-
What is an SSL Certificate?
SSL certificate is a digital certificate that verifies the identity of your business website and enables an encrypted connection.
SSL stands for Secure Sockets layer. A security protocol creates an encrypted link between a web server and a browser.
Most companies and businesses worldwide require SSL certificates for their websites to secure online transactions and keep their customers’ private information safe and secure.
In short, SSL keeps your internet connections safe and prevents cyber criminals from reading and modifying information that regularly transfers between the two interconnected systems.
When you watch a padlock icon next to the URL in your browser’s address bar, SSL protects the website you are visiting to purchase or sell something.
Since the inception of the SSL certificate some 25 years ago, there have been several new versions of the SSL protocol.
But here, the problem with the new versions is that they ran into security-related troubles and issues at some point. And that is why a revamped and renamed version named TLS, or Transport Layer Security, came into existence.
But the old initials of SSL are still used with the new protocol version. So now, let’s talk about the reasons that make SSL certificates so important for websites, especially the business website.
Why is SSL important for a website?
Several main reasons make SSL certificates so important for a website. Let’s take a look at all of them here:-
Protecting User Data
A business enterprise like yours that uses an SSL certificate for its website helps you get protection for yourself and everyone visiting your website.
The SSL blocks anyone outside the website from accessing your clients’ personal information.
Furthermore, while setting up the SSL, you can designate who can access sensitive information, giving those individuals options to view secure data.
Gives you extra protection against hackers
If you use an SSL certificate for your website, then your information is less likely to get hacked by skilled hackers. It is the reason why it is so necessary to use SSL certificates.
Moreover, a business website that involves usernames, passwords, credit card information, or your client’s personal information should protect itself with SSL because hackers usually search for this information.
If your website gets accessed, the SSL certificate turns the data into a complex and confusing format that is nearly impossible to decipher.
Increasing Search Engine Ranks
Several browsers like Google, MSN, and Bing promote websites with SSL certificates and protocols. It helps users to visit websites that have excellent protective measures safely.
If you are interested in gaining popularity via your website, installing an SSL certificate on your website will be a good move.
Besides that, installing an SSL certificate and protocol is also better for your website’swebsite’s search engine optimization. The installation of the certificate will increase the amount of traffic to your website.
If you don’t possess an SSL certificate for your website, then all the major browsers will paint your website as ”not secure,” leading to fewer or no visitors visiting your website.
Such a thing will badly degrade your brand on the net, and you won’t be able to make any sales.
Meeting PCI Standards
If your website accepts online payments from users, you must meet all the requirements of the Payment Card Industry (PCI) standards.
These are a set of requirements necessary for protecting the financial data of your clients kept on your website.
You should take these steps to get eligible to accept credit card payments online. One of these steps also includes obtaining an SSL certificate to secure your website.
Hence, getting an SSL puts you one step close to meeting all your PCI standards.
Establishing trusts with users
Possessing an SSL certificate for your website will help you to build trust with individual users who visit and use your website.
These security certificates protect their information and can provide them peace of mind during online shopping.
In some extra landing pages of your website, you can explain with great detail how their information is safe on your website because of SSL certificates and protocols.
Requiring Security Identification
SSL requires all users visiting a website to verify their identity before giving or inputting any information into your website.
Such kind of identification and verification lowers the risk of stolen identities or conducting any kind of fraudulent purchases by using someone else credit cards.
A website with an SSL certificate also requires verification before sending private information to a third party.
If a user makes a payment through your website and places that money into the bank account, then the SSL requires the bank to identify and ensure that you are sending money to the correct facility.
If you have an SSL certificate for your website, you will be notified when a security hack or threat happens. Whenever such hackers try to penetrate your website, you will be alerted right away.
It will help you take or initiate proper security measures on time. These security measures check whether the users’ information inside the website is safe.
Besides that, SSL also changes passwords and login data to protect the personal and financial information of the users.
Apart from that, you can also log any cases of potential hacking against your website to quickly identify if hackers can get data of the users available on your website.
Besides these reasons, several other aspects make SSL certificates and protocols extremely important for your website.
These aspects are :-
- How do SSL certificates work?
- Types of SSL certificates
- Procedures for getting an SSL certificate
How do SSL certificates work?
An SSL certificate works by ensuring that the data or information shared between the users and the website is completely safe.
The SSL certificate working on your website ensures that the data remains unreadable for a hacker in case he successfully intrudes on your website with his hacking skills.
The SSL certificate uses an encrypted algorithm to scramble your website’s data in transit and prevents hackers from reading it.
The data that potentially contains your customers’ names, addresses, credit card information, or other financial information stays safe inside your website when it is equipped with an SSL certificate.
Types of SSL certificates
There are several types of SSL certificates with different types of validation points. In total, there are six types of SSL certificates. Take a look at all of them here:-
- Extended Validation Certificate, also known as EV SSL
- Organization Validated Certificate known as OV SSL
- Domain Validated Certificate known as DV SSL.
- Wild card SSL Certificates
- Multi-Domain SSL Certificates
- Unified Communication Certificates
You can choose any one SSL certificate from the options given above. All of them are essential, but Extended Validation Certificate or EV SSL is the highest-ranking certificate and the most expensive one.
Procedures for getting a SSL certificate
You must approach the Certificate Authority or the CA to obtain an SSL certificate. It is also known as the Certification Authorities.
To obtain an SSL certificate, you have to do the following:-
- Prepare your server setup and ensure your WHOIS record is updated, and it should match what you submit to the certificate authority. Make sure to show the correct company name and address.
- You must generate a certificate signing request or CSR on your server. It is an action that your hosting company should assist you with.
- Submit the generated CSR to the certificate authority to validate your domain and company details.
- Now install the SSL certificate they provide on your website after completing the process.
Once the SSL certificate of your choice is obtained, you need to configure the certificate on your web host or on your own servers of your company if you are hosting the website yourself.